Portfolio

Ramaz
anniversary
Event

CHALLENGE

Located on Manhattan’s Upper East side, Ramaz School was approaching an important milestone—its 80-year anniversary. In order to make the most of the the occasion, the institution sought to create a year-long development and awareness building campaign based on the theme, “Connect at 80.”

SOLUTION

During our research we identified six primary ways that Ramaz “connects.” As a result, the main direct mail piece (below, top) featured six separate panels, each conveying one of the ways. When recipients finished unfolding the panels, a special message was revealed inside. Many additional pieces based on this concept were created for two separate year-long campaigns.

RESULT

An interactive, conceptual, and fun suite of fundraising and awareness building tools that conveyed the true essence of the school and inspired supporters, donors, parents, and students.

SERVICES

  • ad and promotion
  • brand
  • collateral
  • copywriting
  • event