CHALLENGE

Headquartered in New York City and with offices around the globe, JDC needed a marketing piece that would convey the impact of its work and inspire donors to act.

SOLUTION

Following research and due diligence, we developed a cartographic visual concept that featured photos of key service recipients along with illustrations of the areas in which they resided. To give the piece an extended shelf life, separate cards were created to show the organization’s impact in specific countries.

RESULT

A powerful and flexible fundraising tool that raised awareness about the organization’s important international efforts.