Less than a year after going through a rebrand with a different company, FPWA felt it did not have the resources it needed to effectively raise money and awareness of its services.
Working closely with the organization’s senior staff we identified three key areas in which the organization stood apart from others in its space:
• by facilitating groundbreaking change at the highest levels of government
• by supporting nonprofits from the ground up with capacity building
• by providing public assistance at the ground level
Emotionally driven copy and impact-statistics along with conceptual visuals revealed the benefits and impact of the key areas in both digital and print.
A proprietary and conceptual fundraising too that conveyed what the organization did, how it was different, and why people should care.