CHALLENGE

Due to a strategic merge, back-end insurance technology provider Exigen Services changed its name to EIS Group and needed a new, modern identity what would help it market more effectively in a crowded space.

SOLUTION

Research showed that the primary difference between EIS Group and its competitors was its three-tiered module-based system, which we represented in their new logo. Blended gradations and interweaving patterns along with a modern color palette represented the flexibility and interconnectivity of the system and helped the organization stand apart from competitors.

RESULT

A bold and conceptual identity that differentiated the company and elevated the status of the brand in its market space.