CHALLENGE

American Friends of Bar-Ilan University faced unique challenges. Although Bar-Ilan University was on par with competing institutions, its perception among potential North American donors and supporters was not ideal, and a refreshed brand position was necessary.

SOLUTION

After investigating Bar-Ilan University’s culture and accomplishments, as well as the positions of competing institutions, we developed a brand concept that positioned the organized in a new, authentic, and emotionally compelling way.

RESULT

An identity that stands apart from competitors, and inspires donors and supporters to act.

Please contact us to view the comprehensive case study for this project.