CHALLENGE

The development team at the American Committee for the Weizmann Institute of Science needed to increase donations via a direct mail campaign.

SOLUTION

Through research we concluded that focusing the partnership between between donors and scientists would yield the strongest results. Working from the first two letters in the organization’s name, the concept of We—representing that partnership—was born. To push the concept further we found inspiration from the periodic table, and We became the “element of change.” Conceptual text and visuals expanded on the theme and the piece concluded with a strong call to action.

RESULT

A highly successful direct mail campaign that exceeded expectations for the organization. The piece was reprinted twice.