Online fundraising is essential for today’s nonprofits. The right strategy and tools help to accelerate the effort, expanding the reach beyond an organization’s typical donor pool and boosting a campaign’s success.

Here are our top eight suggestions, tools, and tactics nonprofits can apply immediately to supercharge their online fundraising efforts.

1. Understand Your Audience

Successful fundraising is just like marketing. Before you pitch, you need to clearly understand your audience to ensure the message does what it’s intended to do. Who are they? What motivates them? Detailed donor personas help you tailor the message specifically to each donor group.

2. Leverage Personalization

After your audiences have been clearly defined, segmenting them allows you to personalize and hone the message even further. Segmentation ensures you are delivering the right message to the right people on the proper digital channels, boosting your chance of fundraising success. Personalization increases your chances of success by 67% or more.

3. Strengthen Your Online Presence

Your online presence is much more than just your website. Today, your social pages, blog posts, e-blasts, articles, and videos are all integral to your online visibility. Have they all been considered as part of an overall fundraising strategy? Do they convey the same brand messages and have a consistent look? Ensuring a consistent verbal and visual message across all online channels gives you a better chance of cutting through the digital noise, helping you gain the trust of potential donors and improving conversion rates.

4. Audit Your Website’s UX

Once a potential supporter goes to your website—either directly or through an ad, how easy is it for them to donate? A website audit can help you understand a potential donor’s journey to make it as streamlined as possible. It can also reveal barriers to conversions, such as broken links, outdated information, duplicate content, and other on-page aspects that could impact your ability to be found by search engines. In addition, to keep your visitors’ journey simple, barriers to completing actions should be removed. And providing multiple ways to donate will increase trust and encourage retention.

5. Stay Active on Social

Social media pages are essential to today’s nonprofits as they give you access to vast audiences and enable direct engagement to amplify support for your cause. Social media helps you to share meaningful content and understand how your audience responds to it, allowing you to hone the message and improve results over time. But any effort requires a clear strategy (as mentioned above) that ties into your goals. Simply posting just to post won’t yield tangible results. Don’t be afraid to explore new platforms, too.

6. Share Success Stories

People remember stories and especially when they are conveyed emotionally. Think about how you can communicate success stories that convey the impact your organization has on individuals and your community. Video is an ideal medium for storytelling. For best results, content should be brief while maintaining a strong emotional and visual impact.

7. Convey Donor Impact

Every donor is invested in your success, so be sure to share the impact their contribution is making. Impact can be demonstrated via success stories and in blog posts, infographics, videos, and news stories shared online. Sharing stories about impact makes people feel great about giving and helps build enthusiasm for your cause.

8. Encourage Engagement

Provide opportunities for donors to engage with your organization in multiple ways. Surveys and quizzes are an engaging way to educate and inspire an audience. Provide a direct link to sign up for volunteer opportunities, sponsor events, or contribute directly. Include these tactics in email campaigns, social media pages, and your website. Keep the action is simple and you’ll receive better results.

The strategies we’ve discussed today are proven ways for nonprofits to supercharge online funding. LETTER 7 has helped nonprofits meet their marketing and fundraising goals for more than 15 years. Speak to us today about how we can help you leverage these tactics to improve donations, build your audience, and improve campaign results.