Portfolio

Boys & Girls Harbor
Brand, Event, Web

CHALLENGE

Under new leadership, Harlem-based Boys & Girls Harbor (The Harbor) needed a refreshed identity that was warmer and more appropriate for the families it served.

SOLUTION

Working within the framework of the previous identity, we introduced whimsical spot illustrations and playful photo montages to both digital and print collateral. The tone of the copy also reflected a friendlier and more down to earth approach.

RESULT

An inviting identity that better captured the essence of the organization and appealed to staff, board members, children, and parents.

SERVICES

  • brand
  • collateral
  • copywriting
  • event
  • web
We’ve been getting lots of great feedback on the new site. Personally, I’m thrilled that we’re getting some good traffic on the site and that we’re now proudly able to direct our supporters to a more beautiful and informative space for getting to know us. Many thanks to you and your team for a job well done!
-C.C., MARKETING CONSULTANT, BOYS & GIRLS HARBOR