Boys & Girls Harbor
Brand, Event, Web
CHALLENGE
Under new leadership, The Harbor wanted a refreshed identity that was warmer, friendlier, and more appropriate for the children it serves.
SOLUTION
Working within the framework of the previous identity, we introduced playful and conceptual illustrations. To expand on the approach, photo montages were added to print and digital communications, giving them a warmer and more intimate look and feel. The tone of the copy also reflected reflected this new approach.
RESULT
A warmer and friendlier identity that better captured the essence of the organization and appealed to staff, board members, children, and parents.
We’ve been getting lots of great feedback on the new site. Personally, I’m thrilled that we’re getting some good traffic on the site and that we’re now proudly able to direct our supporters to a more beautiful and informative space for getting to know us. Many thanks to you and your team for a job well done!