Under new leadership, The Harbor wanted a refreshed identity that was warmer, friendlier, and more appropriate for the children it serves.
Working within the framework of the previous identity, we introduced playful and conceptual illustrations. To expand on the approach, photo montages were added to print and digital communications, giving them a warmer and more intimate look and feel. The tone of the copy also reflected reflected this new approach.
A warmer and friendlier identity that better captured the essence of the organization and appealed to staff, board members, children, and parents.