Bayonne Economic Opportunity Foundation (BEOF) was under new leadership and needed to modernize and elevate its brand so that it could better serve members of its community.
Research showed that the primary purpose of the foundation was to elevate the health, well-being, and economic status of service recipients. To illustrate that mission, we transformed the E in BEOF into stairs. A warm color palette and friendly faces representing the diverse community in which the foundation resides expanded the brand identity.
A clean, conceptual, and modern identity that elevated the status of the foundation within the community and beyond.