Bayonne Economic Opportunity Foundation (BEOF) was under new leadership and needed to modernize its brand in order to raise more money better serve its community.
Research concluded that the primary purpose of the foundation was to elevate the health, well-being, and economic status of service recipients. To illustrate that mission, we transformed the E in BEOF into stairs. Clean typography, a warm color palette, and friendly faces representing the diverse community in which the foundation resides heightened the identity’s emotional appeal.
A clean, conceptual, and modern identity that elevated the status of the foundation within the community and helped to increase donations.