Portfolio

BEOF
Brand

CHALLENGE

Bayonne Economic Opportunity Foundation (BEOF) was under new leadership and needed to modernize its brand in order to raise more money better serve its community.

SOLUTION

Research concluded that the primary purpose of the foundation was to elevate the health, well-being, and economic status of service recipients. To illustrate that mission, we transformed the E in BEOF into stairs. Clean typography, a warm color palette, and friendly faces representing the diverse community in which the foundation resides heightened the identity’s emotional appeal.

RESULT

A clean, conceptual, and modern identity that elevated the status of the foundation within the community and helped to increase donations.

SERVICES

  • brand
  • collateral
  • copywriting
  • digital marketing
  • event
  • web
The new visual identity and website that LETTER 7 created for us truly captured the essence of our foundation and we could not be happier with the results! Geoff and his team continue to be our go-to agency for our most important creative work.
-A.S., CHIEF FINANCIAL OFFICER, BEOF