Bailey House received a grant to market one of its key programs. Although the target audience was challenging to reach and motivate, the organization needed to show an increase in service recipients in order to obtain future funding.
After research we identified four primary barriers potential service recipients had in regards to the program. The design and copy were created to mitigate the barriers and position the organization as a warm and friendly place that truly understood the concerns of the people who would benefit from its services.
A successful campaign that raised awareness of a key program, the perception of the organization’s brand, and the number of people who obtained services.